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About us

ABOUT US

Shaping the future of steel

In light of the challenges facing the steel industry today,
we are committed to sustainable practices
to minimize our environmental footprint.


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Explore New Possibilities

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Start with the customer – understand their needs and deliver high-quality steel solutions.


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Transforming the steel industry is achievable.
We’re leading the way.

Meet our dedicated team

Expert engineers driving our excellence

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He is actively involved in the development of production processes, marketing strategies, and customer relations.

Mich Stark

Chief Commercial Officer

Mich thrives on innovation. With over a decade of experience as Commercial Director in the steel sector, Mich has propelled the company to new heights. Mich is a visionary leader.

Aline Turner

Chief Operations Officer

Aline is a passionate leader in the steel industry who loves her work. She mentors a team of skilled engineers and engages with a community of industry professionals.

Iris Joe

Chief Financial Officer

With her extensive background in manufacturing, Sarah brings invaluable insights that drive our operational success and innovation.