About us
ABOUT US
Shaping the future of steel
In light of the challenges facing the steel industry today,
we are committed to sustainable practices
to minimize our environmental footprint.
Explore New Possibilities
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Start with the customer – understand their needs and deliver high-quality steel solutions.
Transforming the steel industry is achievable.
We’re leading the way.
Meet our dedicated team
Expert engineers driving our excellence
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is actively involved in the development of production processes, marketing strategies, and customer relations.
Mich Stark
Chief Commercial Officer
Mich thrives on innovation. With over a decade of experience as Commercial Director in the steel sector, Mich has propelled the company to new heights. Mich is a visionary leader.
Aline Turner
Chief Operations Officer
Aline is a passionate leader in the steel industry who loves her work. She mentors a team of skilled engineers and engages with a community of industry professionals.
Iris Joe
Chief Financial Officer
With her extensive background in manufacturing, Sarah brings invaluable insights that drive our operational success and innovation.